Build tomorrow's champions

Thursday, June 26, 2014

Build tomorrow's champions

A CHILD'S healthy lifestyle is dependent on more than food and nutrients. Emotional nurturing, learning experiences and socialisation all play a part in the growth of a child's personality, abilities and uniqueness. Hence a good nutritional status, plus adequate physical activity in a suitable environment with proper social and psychological guidance, can result in a healthy, active and intelligent child.


All of us need energy to start the day right. What you eat is turned into energy by your body. For breakfast, a child needs around 30 per cent of their daily energy requirement based on a balanced source of energy

Why is it important to encourage breakfast based on our understanding of a child's likely behaviour? If a child doesn't eat when he or she first gets up, then their store of energy is low, and they can't think or work as well. By the time morning break comes along, a child would be very hungry.

Nestle's malt extract consists mainly about 92 per cent of rapidly available carbohydrates, which is a good source of energy. The composition of malt extract is beneficial for fast energy supply for breakfast after an eight-hour overnight fast.

It's not difficult to introduce breakfast to a child with a cup of hot Milo given its balanced and nutritious choco-malt taste that not only provide sustainable energy, but is tasty to enjoy in the mornings.

Protomalt and Actigen-E are unique only to Milo. The combination of protomalt, milk and cocoa provides the right amount of energy and nutrition for children, especially when taken with the right types of food. Every two cups of Milo powder contributes to about 31 per cent of daily calcium requirement of children.

Nurul Iliani Ahmad, Nestle's senior nutritionist says: "All parents need to ensure their children get the right kinds of nutrients to excel both on and off the pitch. During the growing years, children typically need about 2,000 kcal of energy a day, with 55-70 per cent from carbohydrates, 10-15 per cent (protein) and 20-30 per cent (fat). A cup of Milo has all those nutrients in just the right ratios, making it the perfect start to your champions' day."

Preliminary surveys with a focus group of 150 Dear Nestle mothers showed that 86 per cent gave their children Milo for breakfast and agreed that Milo provides their children with enough energy to go through the cycle of school, homework and physical activities.

Ninety per cent of the respondents believe that Milo can improve the general health and well-being of their children.


The right balance of nutrients contributes significantly to energy supply required before, during and after exercise. The Malaysia Dietary Guideline for Children & Adolescent recommended a child should accumulate at least 60 minutes of moderate-intensity physical activity daily.

It's important to let a child try and be given an equal opportunity to play sport. Former head of RT Matang Lot, Ramzie Narudin, saw how teamwork played a valuable part in introducing sport among the grassroots. "Being a relatively small village with only a number of sport facilities, the children at Kampung Matang Lot do not get the luxury of a fully cemented sepak takraw court or even a large flat field."

All that changed after they experienced the first Milo Go Further camp as the villagers revived a deserted field to satisfy their desire for sports. From chopping trees, levelling the land and making wooden poles for their field, their efforts gave new life to sports such as sepak takraw, volleyball and street soccer.

The village now has sporting events almost every month to encourage more children to play sports. These events are usually small-scaled and derive of friendly tournaments between nearby villages or occasional sporting events organised by Milo, communities and the Government. "Milo really opened our eyes to the importance of sport as a great teacher of life values and raised a different kind of sport spirit in all of us," Ramzie adds.

For parents who want to try their hands in coaching their child to take up a regular sport, they can visit Milo Institute of Champions that provide parents with the information and tools to get their child started on sports, whether it's an aptitude test to figure out which sport is most suitable to tracking tools, to assess your child's progress in his or her chosen sport.

Nutritional tips are also available on the website for parents to ensure their children enjoy the amplified benefits of sports along with the right nutritional intake.

Milo is also providing key platforms to help children excel in their favourite sport. The Milo Hidup Bola is one such initiative and this year will see the introduction of a talent scouting programme in addition to the futsal tournament and coaching clinics.

Whether you are looking at getting your child involved in sport or looking to take their love of the game to the next level, find out more at today.

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